Starting point
The business received inquiries about facility walkthroughs but could not tell which service page had prompted them. Content decisions rested largely on recollection.
Case file FWS-CS-1818 of 20Integrated facilities management
Evidence for facility walkthroughs content decisions
What changed
For facility walkthroughs, content discussions now start from recorded evidence rather than impressions.
File card
- Client
- Mixed-use building facilities company
- Region
- Durham, North Carolina
- Team
- 17 staffone locally managed operation
- Timeline
- 15 working daysafter content approval, including staff review and handover
- Features
- 4 used
01Before
Where it started, and what was in the way
The problem
Day to day with facility walkthroughs, traffic numbers existed, but they could not answer the only question that mattered: which page convinced someone to get in touch.
02Build
What we built
Inquiries carry their source page with them, next to property use, floor area and service schedule. Reporting distinguishes real submissions from visits and never touches what people wrote.
- 01Originating-page fieldEnquiries into your CRM
- 02Service categoryEnquiries into your CRM
- 03Inquiry reportingEnquiries into your CRM
- 04Exclusion of sensitive message textBuilt for this client
03Timeline
How long it took
Start
Content approved
15 working days
Finish
Staff review and handover
As recorded for this project: 15 working days after content approval, including staff review and handover.
04After
What changed afterwards
For facility walkthroughs, content discussions now start from recorded evidence rather than impressions.
In the client's words
Knowing where a facility walkthroughs inquiry began changed our review meetings. We discuss evidence now, not impressions.
Next step
Want your walkthrough requests to arrive like this?
Book a 30-minute demo and we look at how inquiries reach your team today. Plans from $137 a month, the $797 build fee invoiced only after launch.
05Queries
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover.
Which parts of the site did the work use?
Originating-page field, Service category, Inquiry reporting, Exclusion of sensitive message text. They sit within enquiries into your crm, which every plan includes.
Why is the client not named?
Case studies on this site identify each client by type and region only, here a mixed-use building facilities company in Durham, North Carolina. The quote is from Robin Saville, business support manager, published with permission.
Could the same work be done for our company?
Yes, if it fits how your inquiries arrive. Plans run from $137 a month plus a $797 build fee invoiced only after launch. Book a demo and we look at your current site with you.
06Cross-reference
Related case files and services
More case files
- FWS-CS-10Guiding facility walkthroughs visitors to the right doorUniversity campus facilities provider, Fort Wayne, Indiana
- FWS-CS-15Keeping old facility walkthroughs links alive after a rebuildOffice facilities management company, Sioux Falls, South Dakota
- FWS-CS-20Keeping facility walkthroughs maintainable after launchOffice campus services contractor, Naperville, Illinois
Services behind this work
- Facilities management SEOSearch visibility built through named service and location pages, weekly researched articles and technical performance, never invented metrics.
- Facilities management website developmentCustom-coded website development for facilities management companies: fast pages, structured service level data and CRM-connected enquiry forms.
- Websites for integrated facilities managementAn integrated facilities management firm sells the absence of multiple vendors, so the site has to explain the single point of contact model clearly before it lists the dozen services that sit underneath it.
Close of file
See it built for your service lines
A live walk-through, on your screen, from $137 a month plus a $797 build fee invoiced only after launch.