Signatory Website Strategist, Facilities SectorColumbus, OH
Nadia Kessler
Nadia writes about the website side of winning and keeping facilities management contracts: how procurement teams actually read a vendor site, what a service level ledger needs to show, and why most FM sites lose the RFP before the phone even rings. She spent years around building operations before moving into web strategy and still reads a maintenance schedule for fun.
Nadia Kessler is an editorial persona writing for FacilityWebStudio. Personas hold no professional licenses and nothing they write is advice for a specific situation.
Writes about
- 01Facilities procurement content
- 02Service level documentation
- 03Multi-site page architecture
- 04Local search for FM branches
- 05RFP-ready web copy
Articles
Location Pages for Multi-Site Facilities Contractors, Done Properly
Regional pages win coverage searches when each one is written from a real presence. Here is how to build them without producing the doorway pages search engines discount.
ReadWhat Belongs on a Facilities Contractor Capability Statement Page
A capability statement page is one URL a bid evaluator can open, read and score. What it must carry, in the order a prequalification questionnaire asks for it.
ReadHow to Write Service Pages for a Facilities Management Company
One page per service line, written from the specification rather than the sales pitch. What each page has to contain, in what order, and why the combined page fails.
ReadWhat a Facilities Management Website Needs to Document Before a Procurement Review
A facilities management website wins or loses a shortlist review based on what it documents, not what it claims. Here is what to put on the page and why.
Read